Professional Experience
As a CX Strategy Leader with 11+ years in advertiser and consumer support, I excel at turning strategic insights into real business growth. I enjoy taking my sharp operational know-how to create standout customer experiences.
Learn more about my experience below!
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Google Fi Wireless, New York City (April 2022 – January 2024)
Championed a customer satisfaction program that transformed the experience for 1.6 million subscribers, boosting performance for a 600+ member service team.
Created a continuous improvement program that bridged Product and Support teams, leading to over 200 quality enhancements in just 9 months.
Drove collaboration across Product, Support, and Analytics teams, slashing 1:1 support costs by 6% and improving SLAs from 65% to 85%.
Built and onboarded a powerhouse team of 7 business analysts in one quarter, enabling deep-dive support case analysis and swift CX issue resolution.
Secured senior leadership buy-in for a support bug prioritization framework, elevating SLAs from 70% to 89% and cutting resolution times by 5% in 9 months.
Pioneered asynchronous messaging chat support, boosting CSAT by 5% and delivering a smooth, seamless support experience.
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Google Ads Customer Experience, Singapore (Nov 2018 – Apr 2022)
Established a robust framework for executive-level monthly business reviews and Sales presentations, enabling tracking of technical services utilization within a $26B global sales organization.
Launched an onboarding plan for a global team of 16 Service Managers, aligning market, product, and support scope with Sales and technical services teams.
Collaboratively set and tracked quarterly KPIs with Sales partners, support operations, and program managers, ensuring alignment on critical goals and advancing Diversity, Equity, and Inclusion initiatives.
Forged strategic partnerships with APAC Strategy and Operations, Sales, and Product Support teams, driving over 80% adoption of customer support channels and saving 64K hours of Seller time.
Implemented a standardized escalation process focused on market needs, reducing escalation rates by 43% and achieving over 90% CSAT.
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Google Ads Customer Experience, Tokyo (Nov 2015 – Oct 2018)
Launched top-tier customer support for Google Japan’s strategic clients, implementing a comprehensive strategy that included agent and seller training, technical infrastructure optimization, Sales leadership engagement, and risk mitigation—resulting in an 80% service adoption rate within 6 months.
Executed weekly trend analyses and capacity planning, boosting support SLAs by 9 percentage points year-over-year, cutting customer phone support wait times, and significantly improving customer satisfaction.
Transitioned 30+ account strategists into a self-managed team structure in just one quarter, cultivating a feedback-driven culture and enhancing career development opportunities.
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Google CX Lab, San Francisco (Jul 2014 – Oct 2015)
Earned a spot on the CX experiment team and consistently outperformed peers by onboarding 18% more customers to ROI and Google Ads consultation treatments than the next best performer, showcasing exceptional customer acquisition and engagement skills.
Led and motivated a team of 7 marketing consultants to complete 3K consultations in just 4 months, far exceeding expectations and driving key Product and Marketing decisions to optimize customer experience.
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Google SMB Services, San Francisco (Nov 2012 – Jun 2014)
Ranked consistently in the top 15% of Google Ads account strategists, achieving over 95% CSAT scores for exceptional advertiser troubleshooting support.
Empowered 150+ US-based team members by creating and delivering comprehensive product troubleshooting support resources.
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LaFrance Corp, Philadelphia (Aug 2011 - Oct 2012)
Streamlined metal plate production and order fulfillment for top strategic customers, boosting efficiency and significantly reducing lead times.
Maintained seamless communication with China’s production planning team to process 300 orders daily, proactively addressing potential delays to ensure timely delivery.
Enhanced transparency and collaboration with high-priority customers by delivering daily production status reports, strengthening trust and customer satisfaction.
Education
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The Pennsylvania State University
Bachelor of Science in Marketing
Minors in Engineering Entrepreneurship & French
Volunteer Work
The largest student-run philanthropy in the world, benefiting families affected by pediatric cancer.
Safe, affordable housing opportunities for all.
Driving hunger from communities and ending hunger for good.
Empowering children in underserved communities to achieve their full potential through access to education.
Skills
CX Insights & Advocacy
xFN Collaboration
Data Analysis & KPI Tracking
Strategic Program Management
Executive Communication
Team Leadership